The Gaze

Over the course of this lecture when we started to talk about The Gaze my thoughts started to wander from Visual Arts to a number of other subjects. I started to wonder about power and what is actually shown to the public as a result of it. Thus it made me think back to propaganda and the World Wars. Although, we dicussed this in class and how the war was made out to seem like such an amazing thing throughout the media with extremely up lifting pictures in a time of war. I started to really examine how the people in power are the ones who determine what is shown in the media. Moreover, I started thinking about clothing companies. Although, this may seem like a subject that does not relate to power it is extremely important to realize that those in power of big companies such as Nike and Adidas control what the media thinks of them through money and propaganda. However, if one was to investigate by themselves they would find a number of things wrong with these amazing companies who create so many jobs for individuals. The majority of people who are creating the products for these companys are small children working in sweat factories in foreign countries yet, we praise these bigs countries for the profit and jobs they bring in to our country. Thus, The Gaze takes a part in this situation. Most people are oblivious to the crime that is behind every pair of Nike shoes, and I was unaware of this until last year when I read the book No Logo and wrote an essay of this book.  Now, I understand that what we believe about companys, individuals etc. with money is actually influenced with the money behind the company and etc. Overall, explaining those in power control what we see and in a way what we think. Generally speaking that is why The Gaze interested me soo much.

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